Creating a Customer Avatar

My customer avatar could be a wide range of people, but if I had to be specific about who my customer was, this is what I'd imagine they would be. My customer doesn't have to be in a specific age range, but probably someone who is over 30 and is working multiple jobs. I would imagine they are hard working and try to save as much money as they can, so if this means using a bike to get to work or not having a car, they would do it. My customer avatar may have a family, probably with a few kids, but my customer avatar would probably not have a significant other or else they would be better off financially. I think my customer avatar also in her free time would be cooking and cleaning and doing things they have to get done because they wouldn't be able to afford a lot of free time. I would think that my customer is a democrat,, considering most people who live in California are and also anyone who is struggling to afford the housing there would support democrats trying to give them more money and better healthcare. I think my avatar is eco friendly, and when they did have time, would probably sleep because they have such a busy schedule. I don't have too much in common with my customer avatar because I am not in desperate need of housing. However, the work hard attitude I can definitely relate to, just in a different way. I also would probably have a lot of the same political views and values my customer would have. I think that overall, I don't have too much in common with my customer, but there are some things.

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