Testing the Hypothesis, Part 2

Who: My target audience is those who are homeless, those who care about the housing crisis in California (and general US), and those who are affected by homelessness in one way or another. After doing more interviews, I discovered that a lot of people have no hope. No one wants to believe the situation will get better because it has gotten so bad. When I mentioned more housing and rehabilitation, the people I interviewed thought it was great but asked where the funding would come from. In this sense they are right, and the government would need to fund this which would take a lot. However, coming up with a better idea was easier after speaking to these people, because it gave me a more realistic and financial approach. My target audience is large and hard to place on a select few, because this is such a huge issue, I think a majority of people in California and even the US do know and care about the homeless. What: The need for affordable housing is everywhere in California. I think a solution would be a couple of things including setting aside houses and parts of land that is significantly cheaper and affordable for those in lower and middle class. Another idea could be This would significantly help people who can't afford rent, but this doesn't do anything for those who are already homeless. A large population of those in California who are homeless are mentally or physically ill, and don't get the care they need, which ends up making the situation worse and puts a stigma around the entire population. If California started to work with NGO's and business that would take old buildings and turn them into housing/rehabilitation centers in the same building, the turnover rate of people getting out and becoming better would hopefully increase. If people don't start to do something, the issue will only get worse. Why: Not everyone knows or cares about this issue enough to do something. However, it affects a huge part of population in California, as well as in the US. If you put a blind eye to it, maybe everyone could claim it has no affect on them. Yet since this issue is growing by the minute, it will eventually impact more and more people. Also, if California doesn't do something quick, they are going to loose public service workers and people who aren't paid enough to live there which will be a huge problem for anyone who wants to live there. Inside the boundary: - People who are homeless in California - People who can't afford rent in California - People affected by housing crisis - People in US who are homeless - People who care/have been affected Outside the boundary: - People who aren't aware of the issue - People who don't believe its a big enough problem - People who believe it isn't possible to solve

Comments

  1. Kelly ShieldsFebruary 17, 2020 at 12:41 AM

    Anna,
    I like how you incorporated the feedback from your interviews into your plan moving forward. I find that these conversations with potential customers serve as a sort of reality check. By understanding the current opinion surrounding the proposed product or service, you can accommodate and work to even alter the mindset of these individuals. In working on making a formidable financial base for your idea, your product becomes less of a hopeful "what if?" into a solid plan.

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  2. Rachel KaufmanFebruary 17, 2020 at 6:39 AM

    Hey Anna,
    I think that you did a great job with interviewing people to gain more knowledge of what others think of the homelessness issue. Your last sentence, when you said that you found that people don't believe that it is possible to solve and that people have no hope. It's really upsetting to hear that, because it is such a major issue. You made great points saying that the state of California and US just turns a blind eye to it to believe that it is not a big problem. Understanding the general opinion of others can really help your business model.

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